I have been experimenting with Google AdSense and Yahoo Publisher Network on some of my sites. Google is very good at contextually serving ads to the sites. The problem is the cost per click is getting lower and lower, especially with all this MFA arbitrage sites. They drive the CPC down to almost nothing. Another problem, Google is very secretive and will not even tell you the split on the advertising. Ideally, I would like to set a minimum CPC on all my sites. If Google can’t serve that minimum then a ad from another advertiser gets displayed. I don’t condone click fraud, but Google just bans people with no explanation, they have a serious god complex. It’s a problem when publishers are emailing Google every time they accidentally clicked on an ad.
Second is YPN, they have a very similar product to Google. As much as I want YPN to succeed and force Google to change their ways, they haven’t stepped up. They still only pay for American visitor clicks, their contextual system sucks, they display the same ads on the same page, and they have limited features for optimizing ads. The good part about YPN is their payouts tent to be way higher then Absences. YPN usually range from $.25-$.50 per click. I find that YPN works better on sites that bring in the unsophisticated users while Google AdSense works better for a niche site. That said I have been with YPN for a while know and not much has improved with their system.
I still keep most of my sites with AdSense, but we all need a good competitor to get Google to change their ways. Sorry for the semi-rant about the “The MaN”.
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